Team Spotlight: John Dix on Empowering People

INTRODUCTION

At Surge, we believe that the strength of our company lies in the strength of our people. One of the leaders helping us grow both as individuals and as a team is John Dix, our Chief People Officer. With decades of experience in leadership development across industries, John brings a unique passion for empowering others and building teams that thrive together.

Experience That Makes an Impact

John’s career has spanned corporate finance, nonprofits, and entrepreneurship, but a consistent theme has guided his work: developing people.

“I’ve spent much of my career in leadership development—whether in corporate finance, nonprofits, or business. What I bring to Surge is the ability to empower people: to see their strengths, call out their blind spots, and help them become the best version of themselves. My passion is organizing teams so everyone finds their place and purpose.”

That ability to nurture growth while building effective structures is already shaping Surge’s culture in powerful ways.

Looking Ahead: A Year of People and Progress

While deals and growth are part of every company’s success, John sees the next 12 months as a chance to build something deeper.

“Of course we need to close deals, but as Chief People Officer, I’m most excited about people. We’re about to break through barriers, bring on incredible new team members, and keep getting better every week. If each of us works in our place of giftedness, there’s no stopping us.”

For John, success is about alignment: when people operate in their strengths, the whole team wins.

Supporting Surge Sales Members

Known for his energy and optimism, John’s leadership style is encouraging yet purposeful.

“I’m an optimist by nature—think Tigger, not Eeyore. If you’re struggling or facing conflict, reach out. I’m here to listen, support, and push you when needed, so together we become stronger. My goal isn’t to change you, but to help you become the best version of yourself.”

It’s this mix of positivity and accountability that helps sales members feel supported and challenged at the same time.

Beyond the Office: Global Roots and Family First

There’s much more to John than his professional journey. His story began in the Democratic Republic of Congo, and to this day he carries that adventurous spirit with him.

“I grew up in the Democratic Republic of Congo and love driving anything with wheels—especially motorcycles. Outside Surge, my biggest joy is time with my family: my kids, grandkids, traveling, or just making memories together.”

For John, family and experiences are what fuel his energy and perspective.

Why Surge, Why Now?

After years of leading teams and building businesses, John knew he wanted his next chapter to be about both purpose and people.

“I’ve led teams most of my career, and while I enjoyed entrepreneurship, I thrive most when I’m part of a team. Surge offers the best of both worlds: a startup in an industry I believe in, with a team I respect and love working alongside. For me, this opportunity is both an honor and a blessing.”

✨ John Dix reminds us that people are the heartbeat of Surge. With his passion for leadership development, optimism, and focus on building strong teams, John is helping ensure that as Surge grows, our people grow too.